DatrixaTechnographic targeting
Technographic targeting

Installed-technology data for marketing operations teams.

Datrixa maps the technology that companies run, and who owns it for marketing operations teams. You get context with every lead, not just a name and an email.

Accounts showing intentExample
AccountSignalStrength
Meridian ClinicsEvaluating ERPmedium
Quarry MaterialsCloud migrationmedium
Bluewater FoodsSecurity incident reviewlow
Sable SecurityExpanding to new regionmedium
Our work

Data built for campaigns

Datrixa is a technographic data company working with marketing operations teams. Most clients start with one service and add others.

01

Technographic data

Know which technology a company runs.

Learn more →
02

Intent and research signals

Find accounts that are already looking.

Learn more →
03

Custom data builds

Lists researched to your exact ICP.

Learn more →
04

Marketing analytics

See what turns into pipeline.

Learn more →
Process

Four steps

01

Scope

We define the audience and the fields you need.

02

Research

Sources compiled and records verified.

03

Deliver

Data in your format or straight into your CRM.

04

Refresh

Updates on the schedule you choose.

Who we work with

Built for

Marketing operations teamsAnalytics teamsMarketing operationsPartner and alliance teams
Principles

The way we work

Simple rules we follow on every engagement.

One point of contact

A named program lead who knows your account.

Compliance built in

CAN-SPAM, GDPR and CASL rules are part of the process, not an afterthought.

Quality over volume

We'd rather send you five right leads than fifty wrong ones.

FAQ

Common questions

Where does the data come from?

Public business sources such as company websites and professional profiles, combined with researcher verification. We don't sell personal consumer data.

How is accuracy checked?

Emails are validated and records are reviewed by researchers before delivery. Anything that fails is replaced or removed.

What formats do you deliver in?

CSV or Excel files, or direct import into your CRM or marketing platform.

Have a target in mind?

Send a short brief and a person will reply with ideas and next steps.

Contact Datrixa