DatrixaTechnographic targeting
Services

What Datrixa does

Datrixa maps the technology that companies run, and who owns it for marketing operations teams. You get context with every lead, not just a name and an email.

01

Technographic data

Know which technology a company runs.

We identify the software and platforms companies use, so you can target accounts on a competitor's product, ones due for a change or ones running the stack you integrate with.

  • Installed-technology profiles
  • Competitive displacement lists
  • Stack-based segments
02

Intent and research signals

Find accounts that are already looking.

We combine topic-level intent signals with manual research on hiring, funding and company news to show which accounts are likely in market now, and who to talk to there.

  • Topic-based intent
  • Trigger-event research
  • Prioritised account lists
03

Custom data builds

Lists researched to your exact ICP.

When off-the-shelf lists don't fit, we research one that does: your industries, roles, company sizes and any custom attribute you can describe, checked by people before delivery.

  • ICP workshop
  • Researched, not scraped
  • Custom fields and segments
04

Marketing analytics

See what turns into pipeline.

We connect campaign, website and CRM data so you can see which channels and programs produce meetings and revenue, and report it in a way leadership can read.

  • Funnel and attribution setup
  • Dashboard build
  • Monthly insight reviews
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